Marketing Cybersecurity — Stories, Metrics, and Technology
Vasu talks about her journey from engineer to CMO, winning hearts and minds through storytelling, and not needing to put any man down to raise a woman up.
04:44 An unusual path from Engineer to CMO
07:12 Marketing is storytelling, inspiring, and explaining.
12:47 In a breach it is the attacker who must be held accountable not the CISO and the organization.
17:29 Data is great, but marketing is about winning hearts and minds.
19:56 Three marketing measures: influence, engagement, and opportunity.
23:37 Cybersecurity needs cognitive diversity because the hackers and the customers are diverse.